POSITION: SALES & MARKETING SPECIALIST - MONARCH BEACH GOLF LINKS

POSITION: SALES & MARKETING SPECIALIST - MONARCH BEACH GOLF LINKS

POSITION:  SALES & MARKETING SPECIALIST - MONARCH BEACH GOLF LINKS

Reports To: Director of Sales, Marketing and Revenue Management

Position Purpose
The primary focus of this position will be to generate content that builds meaningful connections to drive additional rounds and revenue to Monarch Beach Golf Links. This position is responsible for creating original material throughout all phases of the marketing life cycle and across all forms of marketing communications. The ideal candidate will be highly organized, creative, trendy and a self-starter with excellent writing skills and an attention to detail. Excellent communicators with a deep understanding of social media and the digital space will have preference. This position will also provide administrative support to corporate marketing, as needed. Will also assist in the Group Sales, Membership Sales, Sales Calls, Site Visits and Special Events.
 
General Description of Duties and Responsibilities
  • Write content for course websites, email marketing and digital newsletters.
  • Write press releases as needed; publish to website and distribute to media.
  • Become an expert in company’s product and service offerings, identifying opportunities to reach target audiences through email marketing, social media or additional platforms.
  • Prepare and distribute corporate email marketing; develop marketing calendar; assist in development of programs to drive revenues to courses.
  • Build and execute social media strategy; develop and maintain calendars for publishing content; distribute social media leaderboard, provide guidance and recommendations to courses on social media. Manage company’s social media reputation, monitoring user-generated content for each platform and ensuring delivery of an appropriate corporate response or interaction
  • Conduct monthly audit of course and corporate websites to ensure content is current and identify opportunities to enhance SEO.
  • Assist Director of Sales & Marketing in administration and execution of special events (e.g. Team Championship, GM conference, etc.).
  • Ensure a high level of understanding of the competitive product.
  • Review competitors’ programs and watch industry trends.
  • Other duties as requested and as deemed necessary.
  • Assist with Customer Experience program; distribute summary dashboard reporting to leadership.
  • Assist in managing content for Intranet (communications board, internal communication)
  • Work with corporate department heads to collect content for OB Sports employee newsletter.
  • Drive Event Leads by cold calling, office visits, email marketing and other lead generating efforts.
  • Assists with Revenue Management to find and maximize revenue per golfer.
 
Experience / Education / Certification Requirements
  • Bachelor’s degree preferred or equivalent relevant experience.
  • 1-2 years sales and/or marketing experience.
  • Driven to meet and exceed sales objectives.
  • Golf experience preferred.
  • Must have advanced computer proficiency with MS Office products.
  • Accurate math and typing skills.
  • Must have excellent communication and writing skills
  • Must have strong business acumen.
  • Design skills and SEO knowledge preferred.
Physical Requirements
  • Must be able to lift up to 25 lbs. to waist height.
  • Frequent bending turning, kneeling and stooping
  • Must be able to stand for extended periods.
  • Repetitive motion required including computer entry.
  • Must be able to fluently speak and write the English language.
Other Requirements
  • May require some travel.
Compensation:
  • Addition income opportunities available
  • Medical/Dental/Vision
  • 401K
  • Vacation pay, Sick pay & Holiday pay
  • Free golf
  • Discounts at our retail shop
If you are interested and meet the qualifications, please submit your resume by email to ewilkes@monarchbeachgolf.com