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January 24th, 2018

OB Sports Golf Management Adopting GolfNow Tee-Time Distribution Technology and Premium Marketing Tools for 26 Facilities
ORLANDO, Fla. – GolfNow has entered a strategic, multiyear partnership with OB Sports Golf Management, LLC, a Scottsdale, Ariz.-based club management group for private, resort and daily fee clubs throughout the United States. The partnership will make GolfNow a key technology and marketing solutions provider to a portfolio of 26 OB Sports facilities, with an opportunity for future expansion.

Each participating OB Sports golf course will have access to GolfNow’s industry-leading, tee-time distribution platform and premium marketing tools, as well as the company’s Plus service. Courses will have the ability to utilize proprietary Plus technology to optimize business and marketing operations, such as auto-pricing, tee-sheet management, reputation management, email marketing, and competitive analysis through the Plus Vision tool.

"The growth of GolfNow across the board, including its distribution platform, can provide the exposure we need to grow our business," said Phil Green, Chief Executive Officer, OB Sports Golf Management, LLC. "We’ve kept an eye on the advancements they’ve made, especially to their Plus technology suite, and feel that combining it with our in-house proprietary systems can provide us with a significant advantage over the competition."

"We’re excited about the opportunity to work with an industry leader, which boasts a portfolio of facilities that would impress the most discriminating golfer," said GolfNow Senior Vice President Jeff Foster. "It’s a credit to our respective teams, which have come up with a unique program we feel will provide creative solutions to help elevate the business of each participating OB Sports facility."

About OB Sports
OB Sports Golf Management is a diversified, golf-oriented company with a long history of success in the golf industry. OB Sports currently manages 60 premier golf courses and country clubs throughout the United States and the Bahamas. Known for its comprehensive and personalized services since 1972, OB Sports has become widely acclaimed as the leader in boutique-style golf course management. For more information about OB Sports Golf Management, visit, call (480) 948-1300, become a Fan of OB Sports on Facebook, follow OB Sports on Twitter, or visit the OB Sports YouTube channel.

About GolfNow
Founded in 2001, GolfNow is a technology company specializing in golf-related products and services with the most powerful tee-time marketplace in golf, offering more than 3.5 million registered golfers more ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfNow also provides technology, support and marketing services to more than 8,000 golf courses around the world, and is part of the suite of digital businesses managed by Golf Channel, which is available to more than 500 million viewers worldwide. For more information, go to


David Bataller, (480) 948-1300

Dan Higgins, (407) 355-4018