December 18th 2015
SCOTTSDALE, Ariz. — OB Sports Golf Management recently announced the results of a month-long series of fundraising initiatives designed to support the Movember Foundation with its mission to help men live happier, healthier and longer lives. The foundation specifically focuses on four areas that offer a significant impact on men's health: Prostate Cancer; Testicular Cancer; Poor Mental Health and Physical Inactivity.
“There are roughly 19 million male golfers in the United States,” said Marisa Fallone, Director of Marketing and Events for OB Sports. “Given our access to this audience via the golf industry, we felt like we would be in a good position to assist the Movember Foundation’s mission as well as the men’s health movement in general. We ended the month as the 156th nationally ranked team, in terms of the funds we raised for this worthy cause."
OB Sports launched the initiatives company-wide both at the corporate level and at the individual club level. For example, they created a webpage
on the OB Sports website with a link to the Movember Foundation’s website as well as an opportunity for visitors to donate on the spot. They launched an email campaign promoting the Movember Foundation’s initiatives as well as general information on men’s health. They leveraged social media by posting various initiatives, encouraging donations and sharing of educational tips and facts, using #MoGolf #Movember hashtags. The initiatives were also promoted on facebook
OB Sports also ran the #MoGolf Sweepstakes; golfers who played OB-managed courses during the month of November received free entry. The grand prize was a two-night stay at MGM Grand Resort & Casino in Las Vegas, two tickets to Cirque du Soleil’s KA, twosome of golf at Angel Park and The Legacy Golf Clubs. Plus, they received a limited edition OB Sports Mustache Hat and a Harry’s Shave Kit.
Each club in the OB Sports management portfolio was asked to participate by launching their own club-level initiatives. Tijeras Creek Golf Club, located in Orange County, California, hosted a helicopter ball drop where participants purchased a numbered ball for $10. At the end of the month, all of the balls are dropped from a helicopter onto a greens at the golf course. The ball that landed in the hole was awarded the prize pack valued at more than $2,000 – 100 percent of the proceeds were donated to the Movember Foundation.
Mo'day Tuesday at Papago Golf Course in Phoenix offers another example. Every Tuesday in November, a randomly chosen foursome received a complimentary round if they agreed to use golf carts with mustache decals on them during their round. More than decoration, signs on each cart sported information about men’s health and encouraged the players to donate to the Movember Foundation.
At Sedona Golf Resort, in Sedona, Arizona, they ran a “Mo'dona Golf Special." For $95, golfers receive 18-holes of golf plus a gift card towards merchandise or beverages on the Drink MoBile (Beverage cart with a mustache decal on it). An extra $7 of each package sold was donated to the foundation.
In addition to these examples, several clubs offered discounts on drinks and/or golf with proof of donation to the Foundation. And some clubs hosted golf clinics that were complimentary or discounted with proof of a donation to support “MOVE in Movember."
“Movember was a fun campaign that appealed to all age groups,” said Fallone. “So, in addition to raising funds, we used it as an opportunity to grow the game by reaching a younger demographic with the message that golf is a great way to have fun, exercise, socialize and stay healthy.”